Overview.
Real Foods was founded by Michael Pels in 1980, current owner and Managing Director.
Devoted to producing food products that contribute to the health and wellbeing of people around the world, they specialize in bringing popped-grain crispbreads to Australian and export markets.
Their main brand, Corn Thins, was launched in Australia in 1997 and in 2005 they approached us to discuss launching in the UK.
The challenge.
After success in other world markets, Real Foods wanted to bring Corn Thins to the UK, but needed a partner who could act as their UK arm, handling stock control, order management, credit control and sales activities. With our existing trading accounts with their target customers, and links to one of the most respected warehouse & distribution companies in the UK, the fit was perfect.
Our approach.
After clarifying all costs relating to UK fulfilment, the team approached both retail and wholesale customers in the UK, swiftly gaining listings.
The back office team worked closely with their Real Foods counterparts to agree and implement process and reporting structures, ensuring that Real Foods are always aware of activities in the UK.
Lasting Relationships.
Continuity of supply and consistent quality of product equates to satisfied customers. Many of Real Foods’ current customers have been with them from the start of their UK journey. Consumer loyalty to the brand has also ensured that the product remains available to all those who enjoy the taste of fresh popped corn in a cake format.
What we delivered.
- Retail sales
- Administration support for Retail Sales Activities
- Forecasting & stock control
- Order & invoice processing
- Cash collection & reconciliations
- Back office services
- Retailer pitch presentations
- Account management
Jon Woodward
Sales Manager
As an Australian manufacturer we needed a company that could provide the whole sales , logistical and administration duties for us in the UK.
Since we appointed Product Chain some 15 years ago , Emma and her team have performed well above expectations and we could not be happier with the whole job they do for us.
In addition to taking the headaches of the day to day running of a business on the other side of the world they have been able to achieve significant gains in sales and distribution points for us in the UK.
We treat Product Chain not just as a sales agent but an integral part of our whole team. They provide us with the data and reporting systems needed to continually grow our business as well as most importantly the money collection duties are always up to date.
We look forward to continuing our successful relationship with Emma and the Product Chain team in the years ahead.