The Product Chain Process

Developing a new product is just the first step. There are many more hurdles to overcome if you want to see that product on the shelves of big national retailers.

Passionate entrepreneurs drive exciting food and drink innovation. However, many of these entrepreneurs do not come from an FMCG or retail background. So how do you know the process to get a product onto supermarket shelves? As the saying goes ‘you don’t know what you don’t know’.

Well that’s where we come in. At Product Chain food and drink retail is our lifeblood. We can help guide you through the process, and believe us, there is a process. Big companies like Tesco, Sainsbury’s and Boots have many procedures and time-plans that must be followed to maximise the chance of a successful listing.

We’ve pulled together a topline process guide below to show the different stages we take all our clients through to help achieve sales success.

Phase 1

magnifying-glass

Informed Decisions

  • Manufacturer’s
    objectives
  • Market
    analysis
  • Consumer
    insight
  • Product
    USP

Phase 2

collaboration

The Commercial Relationship

  • Brand
    vision
  • Channel
    strategy
  • Category
    plan
  • Sales
    story

Phase 3

start-ups

Implementation & Evaluation

Account & category management + Pricing & promotion strategy = In-store Execution = Sales analysis & ROI

Contact us for more details