Business Channel Development

Accelerate Your Business Plan Today.

Sales is at the core of our business and we are very good at it. Our Sales Team have many years of experience drawn from Blue Chip FMCG companies and entrepreneurial backgrounds. They are dedicated to your success and will use their wide network of connections to deliver your brand goals.

Our reputation for presenting well thought out, quality product propositions means doors are open to us that may be closed to unknown brands.

We work across many brands and categories which works to your benefit. It allows us to take advantage of ad hoc opportunities as they arise and achieve more face-time with buyers. We can also draw on experiences cross-category to maximise all avenues available.

Each of our clients has a dedicated Account Lead and a dedicated Customer Service Liaison Manager. We take pride in our high levels of customer service and would be happy to supply references to support this.

What’s Involved

Business Channel Development incorporates many activities including full account servicing, category management, sales development and growth strategies. Your account team will work with you to:

Define your sales strategy and build a compelling trade story
Define your sales strategy and build a compelling trade story

Artboard 1 Sell-in your product
Sell-in your product

Deliver commercial & promotional plan

Forecast & track sales. Review performance. Learn & Build.
Forecast & track sales. Review performance. Learn & Build.

Why partner with Product Chain?


In-house Sales Director

  • Settling in period
  • Only one pair of hands
  • Requires managing
  • All eggs in one basket

= High risk

group of people

Product Chain Team

  • Extensive network
  • Established buyer relationships
  • Experienced and ready-to-go
  • Breadth of retail knowledge
  • Cross category expertise

= Low risk


  • Ready-made, experienced sales team
  • Credibility with retailers & investors
  • Clear strategy & focus
  • Avoid common pitfalls
  • Accelerate sales activity
  • Free up your time to focus on what you do best
Contact us to discuss our services in more detail