CanO Water

We met the CanO Water team in the summer of 2017 and instantly felt that we could impact such a well-timed and beautifully designed product.

In a climate where we are all concerned about the negative impact of plastic on the environment, the idea of water in a can clearly offered huge potential if positioned correctly.

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The Plan

We worked with the team at CanO Water to define our primary sales targets and we agreed that a combination of Food Service plus at least one major retailer was the best way to launch.

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Launch

Price positioning within Food Service can often be challenging due to the multiple tiers to get to shelf. Accordingly, we advised some practical packaging changes to achieve a more appealing price point. Working together we achieved this and subsequently landed deals with Bidfood, Brakes and Compass, opening the door to thousands of food service sites nationwide.

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Growing Distribution

On the supermarket front we debated whether the same strategy would work. Following a meeting with Tesco we discussed a slightly different format to offer the greatest consumer appeal. Together, with a well-thought out proposition, supported by market data, we achieved a listing in almost 700 Tesco stores (Summer 2018).

Listed in 700 Tesco Stores

The Future

Within our first year working together, we have all achieved a very solid base from which to continue growing the brand. We are confident that we can deliver more great things in the coming years.

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What did Product Chain deliver?

  • Multi-channel sales strategy
  • Reviewed & advised on market positioning, pricing & product format
  • Secured and managed buyer meetings & presentations
  • Negotiated food service & retailer contracts
  • Defined pricing & promotional support
  • Sales Forecasting
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Further Case Studies

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Cauli Rice

From a concept to listings in all 5 major multiples in just 12 months.

Wholebake: 9Bar successful partnership and product launch

Wholebake: 9Bar

Through a successful long-term partnership we delivered yoy sales growth of up to +65%

Shaken-Udder

Shaken Udder

Together we shook up the milkshake category and made Shaken Udder a million pound business.