We met the CanO Water team in the summer of 2017 and instantly felt that we could impact such a well-timed and beautifully designed product.
In a climate where we are all concerned about the negative impact of plastic on the environment, the idea of water in a can clearly offered huge potential if positioned correctly.
We worked with the team at CanO Water to define our primary sales targets and we agreed that a combination of Food Service plus at least one major retailer was the best way to launch.
Price positioning within Food Service can often be challenging due to the multiple tiers to get to shelf. Accordingly, we advised some practical packaging changes to achieve a more appealing price point. Working together we achieved this and subsequently landed deals with Bidfood, Brakes and Compass, opening the door to thousands of food service sites nationwide.
On the supermarket front we debated whether the same strategy would work. Following a meeting with Tesco we discussed a slightly different format to offer the greatest consumer appeal. Together, with a well-thought out proposition, supported by market data, we achieved a listing in almost 700 Tesco stores (Summer 2018).
Listed in 700 Tesco Stores
Within our first year working together, we have all achieved a very solid base from which to continue growing the brand. We are confident that we can deliver more great things in the coming years.
What did Product Chain deliver?
- Multi-channel sales strategy
- Reviewed & advised on market positioning, pricing & product format
- Secured and managed buyer meetings & presentations
- Negotiated food service & retailer contracts
- Defined pricing & promotional support
- Sales Forecasting
Further Case Studies
From a concept to listings in all 5 major multiples in just 12 months.
Through a successful long-term partnership we delivered yoy sales growth of up to +65%
Together we shook up the milkshake category and made Shaken Udder a million pound business.