Catherine Armstrong

Catherine is an entrepreneurial business marketing professional with Shopper Marketing, Brand and Retail experience in B2B and B2C, technology and FMCG.
She set up her own consulting business in 2008 and has thrived by offering practical insight based solutions to a broad range of blue chip clients across a multitude of categories, including Food and Drink, Health and Beauty, Pharma and Technology/software.
Before consulting Catherine worked for over 15 years at Johnson & Johnson (Consumer and Medical Devices) and was instrumental in creating and leading Category Management & Shopper Marketing functions.