Cawston Vale saw an opportunity for a quality ambient apple juice in the UK market.
The Cawston Press story has always been about apples. It began way back in 1987 when Cawston Press apple juice cans were launched as a premium juice range starting off by selling to wholesalers the business got off the ground. Product Chain came on board to expand into the retail sector. The team at Product Chain recognised the need for more retail-friendly packaging and decided to concentrate on apple juice.